CONTINUUM
spacetime LIVE INSTALLATION
There is a lot of future in our past and a lot of past in our future.
And at the end: it has no time. All the arts here are timeless.
TIMELESS is a new demolition. New dimension means PURITY.
The purity of design, the purity of the mind, the purity of the choices we are making in life.
DZHUS is a Ukrainian conceptual brand internationally known for its multi-purpose outfits, made of cruelty-free materials. The founder — Irina Dzhus is a Ukrainian designer and stylist, who creates conceptual clothing and accessories. Her pattern-making innovations help minimise physical shopping and create a versatile yet sustainable wardrobe from a few transformable garments.
From the day of its launch in 2010, DZHUS is a vegetarian-friendly brand and uses only ethical materials. In 2019, DZHUS won the Cruelty-free Fashion prize at Best Fashion Awards Ukraine. Short-listed for the International Woolmark Prize back in 2015, DZHUS is now stocked at concept stores in Japan, China, Portugal, Belgium, Poland, USA, UAE, Saudi Arabia, Kuwait, Australia, and sold online worldwide. Initially designed as womenswear, many of DZHUS garments have unisex aesthetics and fit.
Among the brand’s clients are American avant-garde musicians Zola Jesus and EYIBRA, and Eurovision-2016 winner, Jamala from Ukraine. The fashion house has collaborated with such movies as The Hunger Games and Star Trek Discovery as well as leading beauty brands, Saco and Davines. DZHUS has been featured in the top international press: Vogue, Dazed&Confused, Harper’s Bazaar, Marie Claire, Elle, Elle Decoration, Cosmopolitan, L’Officiel, Kaltblut, ASVOF, Dezeen, and many more.
Transit collection
Avant-garde yet utilitarian, DZHUS designs are internationally recognised by their innovative cut and multi-purpose transformations. By using exaggerated silhouettes and conceptual aesthetics as her tools, she expresses inner feelings through the clothes.
Many of DZHUS AW23 designs are conceived around pockets and bags, as an allegory for the evacuation process millions of Ukrainians went through, having taken only the belongings they could carry. Some of the outfits offer a transformation from an exaggeratedly utilitarian unisex silhouette into a fragile feminine look and vice versa. That is an allusion to the inevitable change of a personality under the influence of force majeure circumstances, often demanding heart-breaking decisions.
Some of the outfits offer a transformation from an exaggeratedly utilitarian unisex silhouette into a fragile feminine look and vice versa. That is an allusion to the inevitable change of a personality under the influence of force majeure circumstances, often demanding heart-breaking decisions. The key piece of the collection is a bulletproof-vest-inspired overall turning into a colossal coat with a sheer hood, referring to an angel-protector of theunbreakable nation. DZHUS performance at CONTINUUM is an unparalleled, mesmerising experience, as the designer herself shows metamorphosis of universal wardrobe items in front of the audience.
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